Several YouTubers have raised concerns that their Shorts videos are being altered with AI-like effects without their permission. They claim the videos appear smoother, sharper, and even slightly “retouched” after being uploaded to YouTube.
What Happened?
Content creator Rhett Shull noticed that his Shorts on YouTube looked different compared to the same videos uploaded on Instagram. His YouTube video appeared to have a smoothened face and an oil painting-like effect. A Reddit user also reported the same issue, saying that YouTube Shorts looked “AI upscaled,” with smoother skin, sleeker hair, and even wrinkles on clothes removed.
Both creators argued that this was misleading and unfair, as YouTube did not inform them before making these edits. They said such changes could damage the trust between creators and their audience.
YouTube’s Response
In response, YouTube admitted that it is running an experiment to improve video quality. The company said it is not using generative AI or upscaling, but instead relying on traditional machine learning tools. These tools, according to YouTube, are meant to “unblur, denoise, and improve clarity,” similar to how modern smartphones process videos while recording.
Rene Ritchie, YouTube’s head of creator liaison, clarified that this was not generative AI. He explained that “GenAI” usually refers to new technologies like large language models, while “upscaling” refers to boosting low-resolution videos. YouTube’s experiment, he said, is different and only aims to enhance clarity.
Creators Push Back
Despite YouTube’s explanation, many creators remain unhappy. Some argue that calling it “machine learning” instead of AI is just a play on words. Others say the real issue is lack of consent—their videos are being altered without their approval.
Rhett Shull summed it up by saying, “The most important thing I have as a creator is trust. If YouTube changes my videos without asking, it erodes that trust.”
The Bigger Picture
This debate highlights a growing concern: as platforms experiment with AI and machine learning, creators want more transparency and control over how their work is presented to audiences.
