Apple’s flagship models see strong sales while Air struggles with buyers
Apple’s latest iPhone 17 lineup is witnessing strong demand, with three of its models—iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max—emerging as clear favorites among consumers. However, the newly introduced iPhone Air has not been able to attract the same level of attention, according to a recent market report.
Strong Momentum for Flagship Models
The report, citing research from Morgan Stanley analyst Erik Woodring, suggests that the iPhone 17 series has performed “modestly stronger” than expected. Demand indicators such as Apple’s shipping estimates and supply chain insights point to a positive market response for the flagship models. The iPhone 17 Pro Max, in particular, has become the most sought-after device, continuing Apple’s trend of pushing consumers toward premium devices.
Currently, Apple is said to be manufacturing between 84 and 86 million units of the iPhone 17 lineup. If the demand trend continues, production could be increased to more than 90 million units. This bullish outlook has led Morgan Stanley to revise its target price for Apple shares to $298 (around ₹26,457). However, some market experts remain cautious, noting that Apple’s current stock price may already account for much of this growth.
iPhone Air Faces Weak Reception
In contrast, the iPhone Air—the replacement for last year’s iPhone 16 Plus—has struggled to find its place in the market. While Apple designed the Air as a slimmer, lighter alternative to its main lineup, consumer response has been lukewarm. Analysts believe that the demand for this model has been the weakest of the series so far.
Industry experts say that Apple’s experiment with the Air might not have resonated with buyers who prefer either the entry-level pricing of the iPhone 17 or the premium features of the Pro versions. Still, these findings are based on shipping data, which could be influenced by various factors beyond consumer choice.
As competition in the smartphone market intensifies, Apple’s flagship models appear to be driving its sales momentum. The success of the iPhone 17 Pro Max highlights the company’s strong hold on premium buyers, while the Air’s underperformance shows that not every innovation immediately clicks with customers.
