The ANDAM 2026 fashion awards have announced two new patrons: online fashion retailer Zalando and communications agency Karla Otto. Their support will help young and emerging fashion designers grow their brands.
This is the first time Zalando has partnered with ANDAM. Along with providing financial support, Zalando will help designers with digital marketing, online visibility, and distribution across Europe. The aim is to help designers turn creative ideas into strong and long-lasting fashion brands.
Laura Toledano, General Manager for Western Europe at Zalando, said the company wants to support designers in building sustainable brands while they focus on creativity and shaping the future of fashion.
Karla Otto has been working with ANDAM for several years as its press office partner. In 2026, the agency will deepen its involvement by becoming a patron. Its CEO and co-founder, Alexander Werz, said the partnership reflects their long-standing commitment to discovering and supporting new fashion talent.
The ANDAM awards are led by Nathalie Dufour, founder and managing director of the Association Nationale pour le Développement des Arts de la Mode. The awards are among the most important fashion prizes in Europe.
For 2026, ANDAM will offer a total prize fund of €700,000. This includes:
- Grand Prize: €300,000
- Special Prize: €100,000
- Pierre Bergé Prize: €100,000
- Fashion Accessories Prize: €100,000
- Innovation Prize: €100,000
Winners also receive mentorship and industry guidance to help them grow.
Every year, patrons renew their support for ANDAM. Other well-known supporters include Chanel, Dior, Balenciaga, Hermès, LVMH, Kering, Instagram, Galeries Lafayette, and many more.
With Zalando and Karla Otto joining in 2026, ANDAM aims to further strengthen its role in shaping the future of fashion.
