Internet Research Bureau (IRB), a business-to-business market research company, has launched a new healthcare professionals panel in India. The panel is designed to help market researchers from around the world connect easily with healthcare experts in the country.
Through this panel, researchers can reach doctors, nurses, and other healthcare professionals working across India’s healthcare system. It aims to solve a long-standing problem of finding reliable and verified medical experts for research in the Indian market.
The panel includes a wide range of professionals. This covers general practitioners and consulting physicians, along with specialists such as oncologists, cardiologists, and dentists. This allows researchers to gather insights from different areas of healthcare.
IRB has focused strongly on quality and verification. The panel uses multi-step authentication, which includes professional verification, regular data quality checks, and ongoing engagement with members. This helps ensure that researchers are interacting with real and active healthcare professionals.
Another key feature is the integration of India-specific instant payment systems, making it easier and faster to compensate participants for their time.
Shakti Kumar, CEO of IRB, said that India’s healthcare market is very large but has been difficult for researchers to access due to its fragmented nature. He explained that IRB is not just creating a list of contacts, but a trusted and verified community of healthcare professionals.
With a mix of local, on-ground recruitment and strict digital checks, IRB aims to give researchers confidence that they are speaking to genuine doctors with real influence in India’s healthcare sector.
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