Apple closed its Worldwide Developers Conference (WWDC) 2025 with strong updates focused on privacy and smarter personalization. These changes are especially useful for Indian marketers, helping them follow rules like the new DPDP Act while still giving users a great, custom experience.
One of the key features is the new Declared Age Range API. With iOS 26, apps can ask users—or their guardians—to choose an age group, like “under 13” or “16 and up.” This lets companies show age-appropriate content without asking for exact birthdates, keeping data safe.
This is a big help for EdTech, games, and family shopping apps. It allows them to personalize their app design and content, based on user age, while staying safe and legal.
Another smart feature is scroll-driven animations in Safari. When users scroll, brands can now show smooth animations like product cards sliding in or progress bars filling up. It helps grab attention without being too flashy. Plus, Apple made sure these animations work well with accessibility settings.
Apple also launched Language Discovery, which checks the languages a user actually uses while texting or watching content. This is great for India, where people often use more than one language. Now, apps can send messages in the right language without the user having to set it manually.
Finally, Apple’s new on-device AI tools help build smart features like summaries and suggestions without sending personal data to the cloud. It ensures privacy while still giving users a personalized touch.
The main idea from WWDC 2025: build trust through personalization. Apple’s new tools help brands reach users in meaningful ways, while keeping their data safe and respecting their choices.
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